by matt | Jun 27, 2016 | ecommerce, email marketing, marketing, tips & tricks, tools
Unlike email newsletters and one-off campaigns where you create and send to a bunch of people in one go, an automated email campaign means you set it up once, and then it’s automatically sent to one particular person, when they meet a certain trigger. Take for example...
by matt | Jun 20, 2016 | email marketing, tips & tricks, tools
Thanks to modern email design tools and templates, the days of having to know HTML and CSS to create amazing emails are well and truly behind us. Phew! With the Nextwave Mailer email builder the possibilities or generating beautiful emails (that your customers will...
by Kym G | Jun 13, 2016 | ecommerce, email marketing, marketing, nextwave news, tips & tricks
Have you experienced that moment of dread when you discover an error in your email marketing campaigns? Or do you hover over the send button for what seems like hours wondering what you may have forgotten? This is what we like to call ‘Sendphobia’ and...
by Kym G | Jun 6, 2016 | facebook, social media
Not every visitor to an ecommerce site converts, and not every customer comes back to buy more. But, don’t fret, with remarketing on Facebook there’s a way to get more sales for little cost. Facebook remarketing is fantastic, and critical, for ecommerce businesses....