by matt | Jun 27, 2016 | ecommerce, email marketing, marketing, tips & tricks, tools
Unlike email newsletters and one-off campaigns where you create and send to a bunch of people in one go, an automated email campaign means you set it up once, and then it’s automatically sent to one particular person, when they meet a certain trigger. Take for example...
by Kym G | Jun 13, 2016 | ecommerce, email marketing, marketing, nextwave news, tips & tricks
Have you experienced that moment of dread when you discover an error in your email marketing campaigns? Or do you hover over the send button for what seems like hours wondering what you may have forgotten? This is what we like to call ‘Sendphobia’ and...
by Kym G | Oct 28, 2015 | ecommerce, marketing
If you’re tired of reading articles and blog posts that seem more appropriate for enterprise class ecommerce websites backed by an unlimited marketing budget, this post is for you! Lots of ecommerce businesses out there are smaller operators. Marketing can be hugely...
by matt | Sep 7, 2015 | ecommerce, email marketing, marketing, ppc, Strategy and planning
Do it yourself website builders are great if you are just starting out. Do they help manage website leads through to conversion, manage the various processes and workflow required to drive engagement and sales. For example, can they do the following basic functions?...
by Kym G | Feb 4, 2015 | ecommerce
The first month of the new year has flown by. As an online retailer you will be looking at identifying areas of improvement this year. Take a second to think about what you have accomplished in 2014 and what didn’t go quite to plan. Did you have a great strategy in...
by Kym G | Dec 23, 2014 | ecommerce, tips & tricks
Now that the rush of online holiday shopping is coming to a halt, it’s time to consider how to lessen the blow of the January lull. It happens every year. While November and December are typically the biggest revenue-generating months, a vast decline in traffic and...
by Kym G | Dec 2, 2014 | ecommerce, facebook, internet news, social media
The primary attraction for businesses using social media has traditionally been the ability to organically grow their audience and raise brand awareness on the platforms. However, with Facebook’s blunt announcement that organic reach is on the decline, if brands want...
by Kym G | Nov 25, 2014 | ecommerce, tips & tricks, Websites
With everyone getting into online sales, a user-friendly e-commerce site is a crucial investment that will keep your web presence strong and profitable. Check out these 15 tips to make your e-commerce site more appealing to visitors: 1. What Do Your Customers...
by Kym G | Nov 11, 2014 | ecommerce, tips & tricks, Websites
Attracting visitors to your website is only the first step — once they get there, you want to make sure they hang around. What’s more, you want them to click through to other pages on your website, whether that means reading a blog post, filling out a...
by matt | Oct 31, 2014 | clients, ecommerce
Emily Pettitt’s Geronimo Boy is an absolute labour of love. Like most women, I have always had a passion for fabulous handbags. Lusting over other people’s bags and drooling over luscious bags in a shop window, my passion for these collectible objects runs deep...
by Kym G | Oct 29, 2014 | ecommerce, marketing, tips & tricks
It’s fairly simple now to become an online entrepreneur, thanks to technology and social media. Making a profit, on the other hand, is not always simple. There are small details that could greatly affect how your business thrives on the Internet — you...
by matt | Jun 3, 2014 | ecommerce, search engine optimisation, social media
Ten years ago, search engine optimization was fairly straightforward: Make sure the search engines can crawl your site, use the right keywords, and get lots of links. As the engines become more and more sophisticated at delivering personalized results, these...
by matt | Mar 4, 2014 | ecommerce
New figures released by the Australian Bureau of Statistics show that in 2012–2013, a massive 76 per cent of Australia’s 15.4 million internet users (persons aged 15 and over) made a purchase or placed an order over the internet. Of Australia’s 15.4...
by matt | Aug 3, 2013 | ecommerce, interesting sites, internet news
DHGate.com is an online marketplace of wholesale products from China. The company is located in Beijing and Diane Wang is its founder and CEO. Prior to launching DHGate, she founded Joyo.com, a consumer-shopping site that Amazon purchased in 2004. She says that over a...
by matt | Feb 5, 2012 | ecommerce, internet news, marketing, social media
In 2010, branded content was one the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment. Now, in 2012, we’ll look toward content cultivation and aggregation. By creatively using Pinterest and Tumblr, brands are...
by matt | Dec 10, 2011 | ecommerce, social media
Great article over at Mashable about turning your social customers into evangelists of your brand.”With the advent of social media channels, customer service has forever changed. Consumers are no longer willing to sit and listen to classical music on hold. In...
by matt | Nov 2, 2011 | ecommerce, tips & tricks
A typical new visitor to your website will determine whether to stay or leave within the first 15 seconds. Since the web got infinite alternatives to your site, it’s crucial that you immediately instill a sense of trust. So without further ado, here’s 10 to make your...
by matt | Sep 24, 2011 | ecommerce, facebook, internet news, social media
Facebook’s annual f8 developer conference promised a lot of things today, but one cool subset of them takes the most popular interaction on the site and spins off variations.We’re talking about the like button here. Today, we click like when really a more specific...
by matt | Aug 18, 2011 | ecommerce, internet news
Australian online shoppers are set to spend as much as $21.7billion in 2015, up from $13.6 billion this year. Some 44% of that is expected be spent at overseas web-sites. Managing Director at Frost & Sullivan’s Australian operations, Mark Dougan, said that the...
by matt | Aug 18, 2011 | ecommerce
Commonwealth Bank analysis reveals Australian online shoppers spent $9.5billion in 2010. A research report prepared by the Global Markets Research team at Australia’s largest bank, the Commonwealth Bank (CBA), has calculated Australians spent some $9.5billion at...
