by matt | Jun 27, 2016 | ecommerce, email marketing, marketing, tips & tricks, tools
Unlike email newsletters and one-off campaigns where you create and send to a bunch of people in one go, an automated email campaign means you set it up once, and then it’s automatically sent to one particular person, when they meet a certain trigger. Take for example...
by matt | Jun 20, 2016 | email marketing, tips & tricks, tools
Thanks to modern email design tools and templates, the days of having to know HTML and CSS to create amazing emails are well and truly behind us. Phew! With the Nextwave Mailer email builder the possibilities or generating beautiful emails (that your customers will...
by Kym G | Jun 13, 2016 | ecommerce, email marketing, marketing, nextwave news, tips & tricks
Have you experienced that moment of dread when you discover an error in your email marketing campaigns? Or do you hover over the send button for what seems like hours wondering what you may have forgotten? This is what we like to call ‘Sendphobia’ and...
by matt | Sep 7, 2015 | ecommerce, email marketing, marketing, ppc, Strategy and planning
Do it yourself website builders are great if you are just starting out. Do they help manage website leads through to conversion, manage the various processes and workflow required to drive engagement and sales. For example, can they do the following basic functions?...
by Kym G | Apr 9, 2015 | email marketing
As a brick-and-mortar business, do you find it difficult to collect your customers email addresses and build a list? Just because your business is largely run offline, it doesn’t mean you can’t get a ton of value from building a customer email list.In this...
by Kym G | Dec 16, 2014 | client support, email marketing, tips & tricks
Each time you send an email, you should be aware that a huge portion of your subscribers are going to open your message on their phones or tablets — not on their desktop computers or laptops. It seems that every other week a new study cites an overwhelming number of...
by Kym G | Oct 21, 2014 | email marketing, nextwave news
If you think Email Marketing is a thing of the past – think again. Email Marketing may be old-school, but it’s still the king of conversions. Good email content deepens your relationship with your audience through effective subject line writing (getting...
by matt | Dec 30, 2010 | email marketing, marketing, tips & tricks, tools
Interesting article about the power of email marketing, not the least of which is that 19 percent of shoppers surveyed said they visited a top retailer’s online storefront after receiving a promotional email from the company. Eight percent said they were driven there...
by matt | Oct 19, 2010 | ecommerce, email marketing, facebook, marketing, search engine optimisation, social media, tips & tricks
Converting visitors into customers is about more than just supplying great product information. It’s about more than a great design, simple navigation and customer service links. The basics–such as page design and content presentation are certainly necessary....
by matt | Jul 22, 2010 | ecommerce, email marketing, internet news, marketing
Just came across a great blog post with some inspirational email marketing campaigns for online stores. Twenty Email Marketing Examples for Design...
by matt | Jun 18, 2010 | blogging, email marketing, facebook, marketing, tips & tricks
Instead of putting an entire offer or promotion in your email, use teaser content that points to more information on your website or blog. This has the added bonus of providing customers and prospects with more of a reason to click a link and make their way over to...
by matt | Jan 21, 2009 | email marketing, marketing
Question: Our company struggles with building a proper opt-in email list. Do you recommend purchasing opt-in email lists? If so, are there reputable vendors that you can recommend? We are just getting started, and I’d like to do this right. Answer: Don’t...
by matt | Sep 5, 2008 | ecommerce, email marketing, marketing
Adds new signups quickly, but can cause problems, too Cultivating a solid, permission-based email list can take a lot of time. So some businesses understandably get impatient waiting around for their lists to grow. For these businesses, online contests may be an...
