by Kym G | Jun 6, 2016 | facebook, social media
Not every visitor to an ecommerce site converts, and not every customer comes back to buy more. But, don’t fret, with remarketing on Facebook there’s a way to get more sales for little cost. Facebook remarketing is fantastic, and critical, for ecommerce businesses....
by Kym G | Oct 23, 2015 | facebook, ppc, social media
Facebook ads are the rage lately — and for good reason. If you can supply at least a few valuable targeting components of your prospective customers, Facebook can do the rest and start delivering on your objective. But consider this word of caution: The results...
by Kym G | Feb 6, 2015 | facebook, social media
People scroll through News Feed quickly, so the chances they’re going to stop and read anything longer than a few lines are slim. Stick to important information and pay attention to your word count Try to get to what’s relevant in your message before the text is...
by Kym G | Dec 2, 2014 | ecommerce, facebook, internet news, social media
The primary attraction for businesses using social media has traditionally been the ability to organically grow their audience and raise brand awareness on the platforms. However, with Facebook’s blunt announcement that organic reach is on the decline, if brands want...
by matt | May 7, 2014 | facebook, marketing, social media, tips & tricks
Brands that use Facebook for marketing have seen a sharp drop in engagement. Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz. Speaking of the News Feed, no one really knows for sure how...
by matt | Jan 15, 2012 | facebook, social media
With Facebook predicted to reach one billion!! users by August 2012 that is a lot of potential customers! As many users openly display their interests, you would have thought that Facebook would be heaven for marketers. In reality, very few companies are successfully...
by matt | Sep 24, 2011 | ecommerce, facebook, internet news, social media
Facebook’s annual f8 developer conference promised a lot of things today, but one cool subset of them takes the most popular interaction on the site and spins off variations.We’re talking about the like button here. Today, we click like when really a more specific...
by matt | Aug 2, 2011 | ecommerce, facebook, marketing, social media
Using Facebook as a Fan Page This is by far one of the most powerful changes, in my opinion, to fan page functionality. Why? Before this change, there were only a few ways to share your fan page with people who are not a fan of your brand on Facebook. The first was by...
by matt | May 12, 2011 | ecommerce, facebook, social media, tips & tricks, tools
Interesting read for those clients of ours with Facebook pages (which is nearly everyone!). This PDF file was released by Facebook themsleves and contains a wide range of tip and tricks and ideas to get the most out of your Facebook business page. Follow the link to...
by matt | Apr 25, 2011 | ecommerce, facebook, marketing, social media, tips & tricks
Came across this informative article over on All Facebook about marketing your business page on Facebook. Do it well, the benefits are: Engagement: Greater interaction Visibility: Facebook shows your posts to more of your fans Free fans: You get more fans for free —...
by matt | Feb 23, 2011 | facebook, internet news, social media
Just read an interesting article over on sixrevisions.com titled the Ultimate Guide to the New Facebook Page Design. If you are looking to take advantage of the overhaul to Facebook Pages, its a recommended read. View the full...
by matt | Feb 7, 2011 | ecommerce, facebook, marketing, social media
Super interesting read over on iMedia Connection about the Facebook news feed algorithm (ranking of facebook news feed items). “While the math and the rules behind the algorithm are a bit fuzzy, the premise is simple. Facebook doesn’t want any user...
by matt | Feb 3, 2011 | ecommerce, facebook, internet news, marketing, social media, tips & tricks
By now, it’s understood that social media networking and marketing are invaluable to business. It seems this may be particularly true for small businesses, who are now turning more of their resources toward online and social media marketing.According to a recent study...
by matt | Nov 19, 2010 | ecommerce, facebook, internet news, marketing, social media, tips & tricks
Hows this for a low cost, easy advertising campaign that will generate buzz, create new customers, and develop new content for your products: the social photo contest. Create a photo contest campaign that includes your customers using/wearing/holding your product(s)....
by matt | Oct 19, 2010 | ecommerce, email marketing, facebook, marketing, search engine optimisation, social media, tips & tricks
Converting visitors into customers is about more than just supplying great product information. It’s about more than a great design, simple navigation and customer service links. The basics–such as page design and content presentation are certainly necessary....
by matt | Oct 5, 2010 | facebook, internet news, social media, tips & tricks
This special issue of Web Digest features “boutique” blogs on Social Media with original content. Out of the hundreds of blogs out there on Social Media, we’ve selected 9 that we think are worthy of your valuable time. 1. Social Media Optimization...
by matt | Jun 18, 2010 | blogging, email marketing, facebook, marketing, tips & tricks
Instead of putting an entire offer or promotion in your email, use teaser content that points to more information on your website or blog. This has the added bonus of providing customers and prospects with more of a reason to click a link and make their way over to...
by matt | Jan 28, 2010 | facebook, social media
Recently stumbled on this hugely informative blog post for businesses currently using or wanting to use Facebook and indeed social media as a whole. It lists ways to better engage Facebook fans. Breaking down recommendations into two areas: sharing quality content and...
