by matt | May 20, 2014 | google, marketing, search engine optimisation, social media, tips & tricks
If you want to explore the full potential of some of the most influential social media platforms, you cannot afford to ignore G+ (Google Plus), with its ever-growing popularity or its plethora of amazing marketing opportunities. Facebook and Twitter may be trending...
by matt | Feb 5, 2012 | clients, google, internet news, tools
Google just rained all over Picnik’s picnic. The photo editing site got the ax on Friday and will shut down in April. Picnik — which said via its site that its last day will be April 19 — will be moving to Google+ in the future. Picnik has been an extemely handy tool...
by matt | Apr 12, 2011 | google, social media
Google describes its new +1 button as a way to say “this is pretty cool” or “you should check this out”. Much like the “like” button on Facebook which displays your approval for a brand, artist, or product, the Google button will...
by matt | Feb 4, 2011 | ecommerce, google, marketing, search engine optimisation, social media, tips & tricks
All commercial website owners want people to visit their site. Since you’ve gone to the trouble to produce a website, you have probably also made a little effort to learn something about how to get it noticed. In the course of your reading, you will have read about...
by Kym G | Jun 25, 2010 | analytics, ecommerce, google, marketing, search engine optimisation, tips & tricks, tools
Build Links to Boost Your Search Engine Rankings Introducing Wordtracker’s Link Builder Tool The surest way to improve your website rankings in the search engines is to get quality links pointing to your site. With Wordtracker’s powerful new Link Builder...
by matt | Oct 7, 2009 | google, internet news, search engine optimisation
There has always been some discussion as to whether Google pays any attention to the “keywords” meta tag when ranking web pages. For now, that discussion can be put to rest. Today, Matt Cutts, Google’s page ranking head honcho (he refers to himself as the head of...
by matt | Oct 7, 2009 | ecommerce, google, internet news
Research shows that 44% of US shoppers have already started their Christmas shopping, and the trend looks similar in Australia. According to data from a Google survey, 44% of US shoppers have already started their Christmas shopping and researching. Eric Lopez of...
by matt | Sep 10, 2009 | google, internet news
Google is reportedly preparing a movie rental service for YouTube, the Wall Street Journal reports. The service — which would compete with online rental firms like Apple, Amazon and Netflix — is pending closed testing among 10,000 employees. The pilot shall last three...
by matt | Aug 13, 2009 | ecommerce, google, marketing
It is important not to overlook paid search engine advertising for your online business. Many of the leading search providers, such as Google, Yahoo! and Bing, offer paid advertising at rates that are affordable to businesses of any size. This is a great way to get...
by matt | May 27, 2009 | google, internet news, marketing
Here is a quick list of the top 6 pay-per-click advertising mistakes that we’ve seen. I suggest that you print this list and go through it before you start your next pay-per-click campaign. Check for Strange Keywords. You may have accidentally typed-in or pasted an...
by matt | Jan 23, 2009 | ecommerce, google, internet news, marketing
Expanding on a program that enables video viewers to click on ads related to content they’re watching, YouTube’s “click-to-buy” ad program will now be available in Germany, Spain and the Netherlands. The program launched in October 2008 for the...
by matt | Jan 23, 2009 | google, marketing, search engine optimisation, tips & tricks
If you are trying to improve your search engine ranking and results, and optimize your site, one of the first things you should look at is the wording of links within your site. This not only applies to your website’s navigation menu, but also any links you have on...
by matt | Jan 15, 2009 | google, search engine optimisation
We’ve had a lot of queries about search engines and how they work lately. There are many ways to get traffic to your website, but for the average small business they probably boil down to only four. These are outlined below simply, and you can always dig deeper...
by matt | Oct 15, 2008 | ecommerce, google, marketing
The most common mistake Google AdWords advertisers make is assuming that Google’s search network and Google’s content network are the same. In reality, the two are very different. A content network campaign should be set up separately from a search network campaign...
by matt | Sep 5, 2008 | google, internet news, web browsers
Earlier this week Google announced that they are launching a new browser called Chrome.The browser will be available in 100 countries and is billed by Google as being a competitor to both Microsoft Internet Explorer and Firefox. The browser will be cross platform...
by matt | Sep 18, 2007 | google
After a period of beta testing Google is rolling out AdSense for Mobile in 13 countries: US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan. Much like AdSense on the desktop, it’s aimed at publishers and...
by matt | May 22, 2007 | google
In a revamp of its industry-leading Internet search engine, Google Inc. today introduced a “universal search” application that blends video, images, news, books, and local search results. People searching for “I Have A Dream,” for example, will...
by matt | Apr 3, 2007 | google
Google, confirming reports it had been testing television ad sales, is announcing today it will expand its efforts in the USA with an “automated system for buying, selling, delivering and measuring television ads.”Agencies can upload ads to Google’s system, and then...
by matt | Mar 2, 2007 | google, internet news
As we all learned last week, Google’s efforts to strike content deals with the major media companies, on behalf of their YouTube division, seems to have hit a wall. Viacom pulled all their video clips, NBC accused them of “Mafioso” negotiating tactics, CBS backed off...
by matt | Feb 27, 2007 | google, internet news
By now most people know about Google Adwords, and to a lesser extent Yahoo’s own Contextual Ad service they purchased off Overture. The problem at the moment is many niches are beginning to show major saturation in contextual advertising. While this is great for...
