by matt | Feb 14, 2011 | blogging, ecommerce, marketing, search engine optimisation, social media
Selling online is getting harder these days. As more and more big-box retailers shift their focus to ecommerce, remaining competitive takes more than low prices and a website. This is especially true if your products are not unique.One easy way to break out from the...
by matt | Feb 7, 2011 | ecommerce, facebook, marketing, social media
Super interesting read over on iMedia Connection about the Facebook news feed algorithm (ranking of facebook news feed items). “While the math and the rules behind the algorithm are a bit fuzzy, the premise is simple. Facebook doesn’t want any user...
by matt | Feb 4, 2011 | ecommerce, google, marketing, search engine optimisation, social media, tips & tricks
All commercial website owners want people to visit their site. Since you’ve gone to the trouble to produce a website, you have probably also made a little effort to learn something about how to get it noticed. In the course of your reading, you will have read about...
by matt | Feb 3, 2011 | ecommerce, facebook, internet news, marketing, social media, tips & tricks
By now, it’s understood that social media networking and marketing are invaluable to business. It seems this may be particularly true for small businesses, who are now turning more of their resources toward online and social media marketing.According to a recent study...
by matt | Dec 30, 2010 | email marketing, marketing, tips & tricks, tools
Interesting article about the power of email marketing, not the least of which is that 19 percent of shoppers surveyed said they visited a top retailer’s online storefront after receiving a promotional email from the company. Eight percent said they were driven there...
by matt | Nov 19, 2010 | ecommerce, facebook, internet news, marketing, social media, tips & tricks
Hows this for a low cost, easy advertising campaign that will generate buzz, create new customers, and develop new content for your products: the social photo contest. Create a photo contest campaign that includes your customers using/wearing/holding your product(s)....
by matt | Oct 19, 2010 | ecommerce, email marketing, facebook, marketing, search engine optimisation, social media, tips & tricks
Converting visitors into customers is about more than just supplying great product information. It’s about more than a great design, simple navigation and customer service links. The basics–such as page design and content presentation are certainly necessary....
by matt | Sep 16, 2010 | interesting sites, internet news, marketing, social media
If there was still some doubt, PBL Media and Microsofts new joint-venture in Australia – cudo.com.au, has dispelled it completely. Online ‘group-buying’ and ‘coupon-retailing’ businesses are the hottest and newest, ‘new thing’ in ecommerce down-under. Microsoft...
by matt | Jul 23, 2010 | blogging, ecommerce, internet news, marketing, tips & tricks
Just read an interesting post for those clients just getitng started with their blogs. Perhaps a bit basic not for the more advanced bloggers but I’m sure you will be able to find some takeaway points to assist you in getting the most out of this valuable social...
by matt | Jul 22, 2010 | ecommerce, email marketing, internet news, marketing
Just came across a great blog post with some inspirational email marketing campaigns for online stores. Twenty Email Marketing Examples for Design...
by Kym G | Jun 25, 2010 | analytics, ecommerce, google, marketing, search engine optimisation, tips & tricks, tools
Build Links to Boost Your Search Engine Rankings Introducing Wordtracker’s Link Builder Tool The surest way to improve your website rankings in the search engines is to get quality links pointing to your site. With Wordtracker’s powerful new Link Builder...
by matt | Jun 18, 2010 | blogging, email marketing, facebook, marketing, tips & tricks
Instead of putting an entire offer or promotion in your email, use teaser content that points to more information on your website or blog. This has the added bonus of providing customers and prospects with more of a reason to click a link and make their way over to...
by matt | Feb 14, 2010 | blogging, client support, ecommerce, internet news, marketing, social media
Inbound Marketing University has some great free classes for business owners wanting to know more about marketing their business on the internet. You can stream them free over the web or download them all to watch offline. There is even an exam at the end if you wish...
by matt | Jan 14, 2010 | ecommerce, internet news, marketing, social media
Found this great collection of Facebook marketing links on insidecrm.com View here
by matt | Jan 14, 2010 | ecommerce, marketing, social media, tips & tricks
Creating a Facebook presence has become a must-have for brands these days. Most companies decide to establish themselves with one or more Fan pages. As opposed to personal profile pages, these pages are specifically purposed for companies, brands and famous people;...
by matt | Dec 9, 2009 | ecommerce, marketing, tips & tricks
Up-sells increase average earnings per sale, and a properly executed up-sell can even increase your conversion rates. Compelling up-sell offers should cost no more than 30 percent of the price of your primary product. And, when choosing your up-sell offers, always...
by matt | Dec 9, 2009 | ecommerce, marketing, tips & tricks
During the holidays, ecommerce merchants have advantages over their brick and mortar counterparts. Convenience and round the clock shopping are two of those advantages. But those who wants to expand sales would be well served to look at their disadvantages as an...
by Kym G | Dec 4, 2009 | analytics, ecommerce, internet news, marketing
Online advertising expenditure in Australia for the third-quarter 2009 (3 months ended 30 September 2009) totalled $466.25 million, the largest quarter ever recorded. This is an increase of $13.25 million (or 2.9%) from the second-quarter 2009 (3 months ended 30...
by matt | Nov 6, 2009 | ecommerce, internet news, marketing, tips & tricks
As the Internet matures so does the sophistication of online shoppers. Studies indicate that today’s shoppers expect retailers to provide not only textual product information, but also detailed, zoomable images, videos, and alternate product views. A superior...
by matt | Nov 2, 2009 | ecommerce, interesting sites, internet news, marketing, tips & tricks
Stumbled on a wealth of reading material for our Nextwave Commerce...
