by matt | Feb 4, 2011 | ecommerce, google, marketing, search engine optimisation, social media, tips & tricks
All commercial website owners want people to visit their site. Since you’ve gone to the trouble to produce a website, you have probably also made a little effort to learn something about how to get it noticed. In the course of your reading, you will have read about...
by matt | Feb 3, 2011 | ecommerce, facebook, internet news, marketing, social media, tips & tricks
By now, it’s understood that social media networking and marketing are invaluable to business. It seems this may be particularly true for small businesses, who are now turning more of their resources toward online and social media marketing.According to a recent study...
by matt | Dec 30, 2010 | email marketing, marketing, tips & tricks, tools
Interesting article about the power of email marketing, not the least of which is that 19 percent of shoppers surveyed said they visited a top retailer’s online storefront after receiving a promotional email from the company. Eight percent said they were driven there...
by matt | Nov 19, 2010 | ecommerce, facebook, internet news, marketing, social media, tips & tricks
Hows this for a low cost, easy advertising campaign that will generate buzz, create new customers, and develop new content for your products: the social photo contest. Create a photo contest campaign that includes your customers using/wearing/holding your product(s)....
by matt | Oct 19, 2010 | ecommerce, email marketing, facebook, marketing, search engine optimisation, social media, tips & tricks
Converting visitors into customers is about more than just supplying great product information. It’s about more than a great design, simple navigation and customer service links. The basics–such as page design and content presentation are certainly necessary....
by matt | Oct 5, 2010 | facebook, internet news, social media, tips & tricks
This special issue of Web Digest features “boutique” blogs on Social Media with original content. Out of the hundreds of blogs out there on Social Media, we’ve selected 9 that we think are worthy of your valuable time. 1. Social Media Optimization...
by matt | Sep 4, 2010 | internet news, search engine optimisation, tips & tricks
Getting links to your site isn’t a new concept, but links should point to your most relevant pages. Home page links aren’t usually relevant for searches. Look to gain links to specific category or product pages. This will pass link value deep into your site and drive...
by matt | Jul 23, 2010 | blogging, ecommerce, internet news, marketing, tips & tricks
Just read an interesting post for those clients just getitng started with their blogs. Perhaps a bit basic not for the more advanced bloggers but I’m sure you will be able to find some takeaway points to assist you in getting the most out of this valuable social...
by Kym G | Jun 25, 2010 | analytics, ecommerce, google, marketing, search engine optimisation, tips & tricks, tools
Build Links to Boost Your Search Engine Rankings Introducing Wordtracker’s Link Builder Tool The surest way to improve your website rankings in the search engines is to get quality links pointing to your site. With Wordtracker’s powerful new Link Builder...
by matt | Jun 18, 2010 | blogging, email marketing, facebook, marketing, tips & tricks
Instead of putting an entire offer or promotion in your email, use teaser content that points to more information on your website or blog. This has the added bonus of providing customers and prospects with more of a reason to click a link and make their way over to...
by matt | Jun 9, 2010 | client support, ecommerce, tips & tricks, tools
This tool, could well be the pick of the month.. select your image and upload. Plenty of options for cropping, rotating and resizing. See if it suits your next product update OR news blog post. Checkout this free online resizing...
by matt | May 8, 2010 | client support, ecommerce, tips & tricks
A sudden stoppage in online sales can be scary. Hopefully you haven’t experienced this scenario. But if you have, you know that empty feeling when your orders cease to arrive in your inbox. What to do? As in any time of crisis, take a deep breath, stay calm, and...
by matt | Mar 12, 2010 | ecommerce, search engine optimisation, tips & tricks
To improve your search engine ranking, increase the number of quality links to your site. Links are the lifeblood of search, especially for competitive terms. You don’t necessarily have to pay for links. You can obtain links through suppliers, customers, product...
by matt | Jan 14, 2010 | ecommerce, marketing, social media, tips & tricks
Creating a Facebook presence has become a must-have for brands these days. Most companies decide to establish themselves with one or more Fan pages. As opposed to personal profile pages, these pages are specifically purposed for companies, brands and famous people;...
by matt | Dec 22, 2009 | ecommerce, tips & tricks
Business owners shouldn’t be afraid of feedback, but rather use it in a proactive and productive way. Those who don’t encourage customer feedback and dialogue through reviews miss out on valuable business information about what they are doing well and not so good. Use...
by matt | Dec 9, 2009 | ecommerce, marketing, tips & tricks
Up-sells increase average earnings per sale, and a properly executed up-sell can even increase your conversion rates. Compelling up-sell offers should cost no more than 30 percent of the price of your primary product. And, when choosing your up-sell offers, always...
by matt | Dec 9, 2009 | ecommerce, marketing, tips & tricks
During the holidays, ecommerce merchants have advantages over their brick and mortar counterparts. Convenience and round the clock shopping are two of those advantages. But those who wants to expand sales would be well served to look at their disadvantages as an...
by matt | Nov 6, 2009 | ecommerce, internet news, marketing, tips & tricks
As the Internet matures so does the sophistication of online shoppers. Studies indicate that today’s shoppers expect retailers to provide not only textual product information, but also detailed, zoomable images, videos, and alternate product views. A superior...
by matt | Nov 2, 2009 | ecommerce, interesting sites, internet news, marketing, tips & tricks
Stumbled on a wealth of reading material for our Nextwave Commerce...
by matt | Oct 7, 2009 | ecommerce, social media, tips & tricks
The Blog eConsultancy has a great post by Jake Hird that I wanted to share here on 10 Steps to help you become a Social Media Ninja: 1. Preparation You need to do your homework. It’s no good rushing in, without a clue about what your overall business goals are. Once...
